When I saw iOS 7 revealed during the keynote event I knew there was something wrong with the design. My immediate takes were that it was too bright with not enough contrast for a mobile device, and secondarily that it seemed to be focused too much on a certain market that wasn’t me (or anyone I know). Beyond that I couldn’t really identify what specifically was wrong with the design.
Now that the changes have been spread to both the iCloud web service and I’ve seen it running locally on my iPad (I’m not willing to commit my iPhone to this quite yet), I can tell you exactly what is wrong… and also what they’ve improved.
Gone wrong:
- Lost affordances – most have vanished completely, likely causing current users slight confusion and new users getting utterly lost
- Menu or button or slider or? – can’t tell until you’ve tapped or slid, depends entirely on user memories
- Lost affordances not replaced with better design – so Newsstand is still organized in a shelf-like display WHY exactly?
- Icon to indicator mismatch – orange dot/circle for Mail “flag” saves space at the expense of clarity and meaning
- Blue dot beside new/updated apps – carries no meaning
- Lost features – no more Facetime video through cellular data?
- Missing gestures – can’t pinch to close a folder? etc.
- Looks awful – enough so to cause eye strain
- Color scheme – murky contrast obscures details, too bright and/or pale
- In-app icons – spindly thinness looks cheap and amateur, too abstract to understand
- Slow transitions – gratuitous animation at the expense of user urgency
- Gray backgrounds – look cheap and boring
- Red offset color – looks like my calendar was attacked by Sally Jessy Raphael
Doing better:
- Extra library zoom out features in Photos – good for finding old photos and walking memory lane
- App switcher shortcut – nice to see app previews
- Transparency – layers context and looks cool
- Slowly moving bubbles in wallpaper and Game Center – looks cool
- Parallax – a good beginning, hope it’s not just a gimmick