“Online, free media is one of the contributing factors to the shrinking circulation of good newspapers,”
THAT is a reversal statement.. The reason there is such an upsurge in Online/Free media is because the ‘good’ newspapers and tv stations turned to crap long ago. If traditional media is starting to mimic online media now, that’s only the most recent step in their own decay of utility.
Online media is a REACTION to bad traditional media, not the other way around.